Marketing Fundamentals

Description

In this module, you will learn the core concepts of marketing that will help set your organization apart from the competition. Great marketing is based on sound, logical economics and psychological laws of human and organizational behavior. Marketing, when well executed, will make customers happier and companies more profitable.

This course is an easy-to-follow introduction to marketing, including marketing framework, the importance of research in decision making, segmentation, target marketing, positioning, and marketing metrics to gauge effectiveness.

Module Length: 5 Learner Hours | 5 SHRM PDCs | Access time: 2 years